Case study

Badminton World Federation.

Fun animation for use across socials, putting badminton’s top players in strange and amusing scenarios.

  • Animation using hand drawn style
  • Concept and story boards

The Badminton World Federation (the BWF) is the international governing body for the sport of badminton approved by the International Olympic Committee.

This animated video takes real life commentary audio from some of the sports biggest matches, then applies them to bizarre  situations. It was used across the BWF’s social channels and website.