Case study Sheffield University branding

Logo design and supporting literature for the Public Services Academy of Sheffield University

The Public Services Academy is an arm of Sheffield University that focuses on organising events with external organisations. They required a new logo, along with several flyers and posters to promote their upcoming events.

The Public Services Academy operate under the acronym PSA – these three letters would be the main focus of the new logo branding. We used the concept of having two colours that are clearly separate, but combine together to form one solid, interweaving shape. This represents the collaboration of the university with external organisations, working together to one shared goal.

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