Case study Direct Traveller
Annual travel brochure design for bespoke travel agent specialising in North Cyprus
Direct Traveller are the leading specialist tour operator from the UK to North Cyprus (although they do provide holidays for a range of other locations).
In their own words … ‘Designed for couples, families, and friends, our summer holidays are as diverse as our winter holidays. From fascination fuelled escorted tours and exotic beach holidays to culture buzzing city breaks and exhilarating twin centre holidays, we ensure you that whatever holiday you chose you’ll find unforgettable experiences that will enthuse and inspire the adventurer in you.’
We provide Direct Traveller with their new print brochure every 12 months for use in the year ahead. These number up to 180+ pages and get printed in the tens of thousands.
They’re sent out to a database of customers across the UK and are available through their website on request.
Travel brochures by nature, often get quickly flicked through by the reader – with them having a formed idea of what they are looking for from the outset. For this reason, it is paramount that the key information, locations, accommodation details, offers and prices are clearly and directly displayed.
The client provided us with copy and images of each resort. We interpreted this content onto several style pages, which are then used throughout the brochure – changing the specific content based on the hotel.
The project included the design of region maps, iconography and charts to display hotel information, flight times and excursion details.
To elevate the aesthetic of the final printed brochure, spot UV was added to the cover to give it an extra premium finish.
We worked with Elbowroom Graphics on designing our Summer holiday catalogues. For us, having a company we could freely communicate with was very important – and the Elbowroom team were excellent from the moment we got in touch, until the time we sent artwork off to print. Even with the short working frame we had, the team worked with us and ensured we always meet all our deadlines.
