6 reasons why infographics are so effective
Who doesn’t love an infographic? Clear and easy to understand visuals, giving your audience the information or data they need in a bitesize, digestible form.
Here are some of the reasons we think Infographics are so great;
1) Readers take in visuals more than text
-People process visuals 600,000 times faster than text
-Website visitors typically read only 20 percent of the text on a page
-People retain 80 percent of what they see but only 20 percent of what they read
2) They position you as an expert
With infographics mainly being used to share statistics or processes, they show readers that you are knowledgable about the topic you are showcasing.
3) Simply put… they are simple!
Infographics turn boring, difficult to read statistic or information in to lively, engaging and quick to take in visual shorthands.
They give the reader a decent overview of the subject, but make sure they know there is a lot more under the surface if they choose to seek it out.
4) They will increase your brand awareness!
Infographics should always include your logo, brand colours, fonts and style – and with them being so visually appealing and engaging, it can’t help but promote your overall brand.
5) Potential to go viral
If you are providing visually compelling graphics that contain interesting content, its a lot more likely to be shared… and potentially go viral!
6) Infographics are fun
They can be really fun and creative – the possibilities are endless. Just type ‘great infographics’ in to Google images. It’s awash with vibrant colours, creative ideas, funky graphics and layouts that entice the reader to take a closer look.
Here are some of the infographics we have created for our clients.
Go Outdoors Camping
Fircroft World Cup
Resource Capital Africa
Ebola Outbreak
Go Outdoors Camping
Fircroft World Cup
Resource Capital Africa
Ebola Outbreak
