Make sure your customers are seeing you, with a custom animation

By 2021 it is estimated that video will represent 80% of all online traffic, with users watching 3 trillion minutes of video per month… Thats a lot of funny cat videos to get through!

 

Marketeers are catching on to this trend with more and more companies using video and animation as primary tools in their marketing strategies.

 

Here we look at 2D animation in particular and why it is such an engaging tool.

It grabs peoples attention

 
There’s a reason that kids love cartoons so much, they are bright, simple in design and easy to follow. The same goes for us adults, if information can be conveyed in an animation, we’re much more likely to pay attention.

Optimises website

 
Views on your animation can drive people to your website and increase SEO. The more links in to your website you have, the more likely it is to be found.

Cost effective

 
Compared to live action video, animation is a much cheaper option. There is no need to pay actors, find locations, hire production teams. Its all done in one place and can be a lot quicker to produce with it not involving a lot of different professionals. That means that it can be put out in to the world a lot sooner.

Simplifies complex messages

 
Not just complex messages, try describing a specific car vs showing someone a picture of one. 65% of people are visual learners, meaning that your product or service will be understood more through visual methods.

No one-size fits all

 
No matter what type of business you have, animation will be able to showcase your product/service. The world is your oyster in terms of what you want to present or animate. It can be as complex, simple, long or short as you like and is a great way to enhance your marketing strategy.

Transferable for different uses

 
Your animation can sit on your website, be sent out on social media, used within presentations, emailed out to clients, it really is multifunctional.

Here are some of the animations we have created for our clients.

In summery, 2D animation is a great way to bring your product or service to life. It provides motion, to an otherwise static marketing strategy which can really entice new clients to see what you have to offer.